I’m not sure how beneficial it would be, but it’s definitely possible to push this ‘donate monthly instead of giving a lump sum’ point further without spending too many resources on it.
With the example of Oxfam, they get their fundraising callers to use the message ‘you should set up monthly donations’ instead of just ‘you should donate’. And they also have a ‘make a monthly donation’ button right next to the ‘make a general donation’ button on their website. And I’m sure they do other things as well, to push that message.
I’m not sure how beneficial it would be, but it’s definitely possible to push this ‘donate monthly instead of giving a lump sum’ point further without spending too many resources on it.
With the example of Oxfam, they get their fundraising callers to use the message ‘you should set up monthly donations’ instead of just ‘you should donate’. And they also have a ‘make a monthly donation’ button right next to the ‘make a general donation’ button on their website. And I’m sure they do other things as well, to push that message.