Great article! Useful term coined, rare and valuable real-case scenarios to understand how you do it. Nitpicking: to the last part on “ideal person to trust on topic X” I would add: (d) incentives to be truthful about the topic.
Example: An individual recommending a brand that sponsors him could be unreliable (unless you trust that individual to only choose sponsors with which he aligns).
To me this leads many times to (unintuitively) trusting someone who doesn’t work on topic X but has done such minimal trust investigation (e.g. a trusted science influencer cause of (a)(b)(c) giving advice on buying a home).
Great article! Useful term coined, rare and valuable real-case scenarios to understand how you do it. Nitpicking: to the last part on “ideal person to trust on topic X” I would add: (d) incentives to be truthful about the topic.
Example: An individual recommending a brand that sponsors him could be unreliable (unless you trust that individual to only choose sponsors with which he aligns).
To me this leads many times to (unintuitively) trusting someone who doesn’t work on topic X but has done such minimal trust investigation (e.g. a trusted science influencer cause of (a)(b)(c) giving advice on buying a home).