My guess is that when you factor in lead times on writing a book, this starts to feel a lot more plausible. The book could easily have been finished nine months before it came out. It could easily have been started a year before that. And its basic shape could have been mostly settled six months before that. So I think we could easily be talking about a book the shape of which should be dated to sometime in 2013.
Which isn’t to say none of those threads were starting to emerge in 2013 (or, indeed, quite a lot earlier), but my sense is that they lacked anything like the prominence they have now.
My guess is that when you factor in lead times on writing a book, this starts to feel a lot more plausible. The book could easily have been finished nine months before it came out. It could easily have been started a year before that. And its basic shape could have been mostly settled six months before that. So I think we could easily be talking about a book the shape of which should be dated to sometime in 2013.
Which isn’t to say none of those threads were starting to emerge in 2013 (or, indeed, quite a lot earlier), but my sense is that they lacked anything like the prominence they have now.