Monitoring, Evaluation & Learning (MEL) in the animal movement is growing fast, and so is the demand for support. Compared to 2024, the demand for our MEL capacity-building services almost tripled in 2025. Time to reflect and reset, if and where needed. We kindly ask all farmed- and wild-animal advocacy organizations to take 15 minutes to fill out our needs assessment. Knowing your top priorities will help us design the right services.
Wherever you are on your MEL journey, also if you are not at all familiar or interested in MEL-support, your responses will be valuable to us in understanding the broader views of the movement. And yes, 15 minutes should be enough to fill out the survey. We tested! :-)
Why do we ask? The Mission Motor empowers the farmed and wild animal advocacy movement to systematically collect and use data and insights to increase their impact, by training, co-creating, and promoting the informed use of Monitoring, Evaluation, and Learning practices. Your answers will directly shape the services we offer, and our budget priorities!
The survey will stay open until Thursday, March 12, 5pm UTC.
If you have any questions, please reach out!
Thanks for sharing, Nicoll. Could you share how much demand you have found for cost-effectiveness analyses (CEAs)? I am open to reviewing these for free.
Thanks for offering Vasco! We’ll likely take you up on this.
An impact analysis or cost-effectiveness estimate is one of the most asked questions. When talking with the organizations, we however almost always land on gathering data on the project first to inform why a program is generating results (otherwise, a CEA/CEE isn’t very actionable).
However, I wouldn’t be surprised if we do some in the coming period. Even if the actual number of animal/dollar isn’t actionable (yet), a CEA/CEE can be used to identify the most likely drivers for impact. Let’s stay in touch!
You are welcome to reach out any time. I am also open to looking into CEAs you may have done in the past if you think that is helpful. I also gave feedback on the CEAs of 7 charities Animal Charity Evaluators (ACE) assessed in 2025.
Great to know.
That makes sense. At the same time, I think there are cases where a CEA could show an intervention is not promising even without any data collection. It could be that the parameters required to make the intervention cost-effective relative to a relevant benchmark are not realistic. CEAs are one way Ambitious Impact (AIM) assesses which charities to incubate.
Agreed. The CEA could show whether an intervention is cost-effective or not relative to a relevant benchmark crucially depends on some key parameters. Then the data collection could focus on decreasing the uncertaity in these.