Interesting. It would be useful to know what people did instead. So in the AE study if people are eating less pork then what are they doing instead? If people are reducing animal flesh consumption across the board in the reducetarian study then what are they consuming instead? Whilst some sort of comparison with industry promotion could be interesting. So how does the cost / impact of reduction messaging compare to increase messaging of the industry? For example.
Interesting. It would be useful to know what people did instead. So in the AE study if people are eating less pork then what are they doing instead? If people are reducing animal flesh consumption across the board in the reducetarian study then what are they consuming instead? Whilst some sort of comparison with industry promotion could be interesting. So how does the cost / impact of reduction messaging compare to increase messaging of the industry? For example.