I love this post. I think EA has a weakness when it comes to storytelling and grabbing hearts. We’re great at appealing to the cerebral folk with careful reasoning and logic, but they’re a small minority. If we want EA ideas to percolate deeply we need to be outcompeting the other heart-grabbers, which means appealing to emotion and layering the logic on top. IMHO.
YES.
I love this post. I think EA has a weakness when it comes to storytelling and grabbing hearts. We’re great at appealing to the cerebral folk with careful reasoning and logic, but they’re a small minority. If we want EA ideas to percolate deeply we need to be outcompeting the other heart-grabbers, which means appealing to emotion and layering the logic on top. IMHO.