Great article, this is how to reach people. Use the tools of creativity to shine the light on the reasoning. For example Max Tegmark is concerned about slaughterbots. The Back Mirror slaughterbot episode gave everyone who saw it an emotional shiver down their spine. The deep creative skillset large brands tap into should be used on the world most pressing problems. I’ve been working on this for the last few years and have started a creative agency to do exactly that.
Great article, this is how to reach people. Use the tools of creativity to shine the light on the reasoning. For example Max Tegmark is concerned about slaughterbots. The Back Mirror slaughterbot episode gave everyone who saw it an emotional shiver down their spine. The deep creative skillset large brands tap into should be used on the world most pressing problems. I’ve been working on this for the last few years and have started a creative agency to do exactly that.