Interesting! Some thoughts:
I wonder if the preparation was “fair”, and I’d like see replications with different beef burgers. Maybe they picked a bad beef burger?
Who were the participants? E.g. students at a university, and so more liberal-leaning and already accepting of plant-based substitutes?
Could participants reliably distinguish the beef burger and the animal-like plant-based burger in the blind condition?
(I couldn’t get access to the paper.)
This Twitter thread points out that the beef burger was less heavily salted.
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Interesting! Some thoughts:
I wonder if the preparation was “fair”, and I’d like see replications with different beef burgers. Maybe they picked a bad beef burger?
Who were the participants? E.g. students at a university, and so more liberal-leaning and already accepting of plant-based substitutes?
Could participants reliably distinguish the beef burger and the animal-like plant-based burger in the blind condition?
(I couldn’t get access to the paper.)
This Twitter thread points out that the beef burger was less heavily salted.