I could imagine that at this point this is quite a rough place to be in and to navigate going forward for FarmKind. One potential way might be:
apologise to the veganuary founders, CEO, and team for the impact on their brand, decades work, current campaign, and adding to their stresses on the dawn of veganuary 2026. Acknowledging that the campaign may have hurt many within the team at a personal level, and that undermining another org in the movement and their campaign is in hindsight unethical;
Really own and extend that apology to any offence and upset caused within the wider movement;
Show really remorse by taking down the campaign asap;
Make amends by helping correct damage to the veganuary brand and message by putting a good story to the press of how you called this wrong, and that there’s value to the vegan diet as well as donating—good enough that the press covers it. Then do a future fundraiser specifically for Veganuary, or commit a proportion of your future fundraising to them.
None of that’s easy, especially when under duress, but could well be the right thing for all parties long term, and regaining some goodwill from large parts of the movement.
I could imagine that at this point this is quite a rough place to be in and to navigate going forward for FarmKind. One potential way might be:
apologise to the veganuary founders, CEO, and team for the impact on their brand, decades work, current campaign, and adding to their stresses on the dawn of veganuary 2026. Acknowledging that the campaign may have hurt many within the team at a personal level, and that undermining another org in the movement and their campaign is in hindsight unethical;
Really own and extend that apology to any offence and upset caused within the wider movement;
Show really remorse by taking down the campaign asap;
Make amends by helping correct damage to the veganuary brand and message by putting a good story to the press of how you called this wrong, and that there’s value to the vegan diet as well as donating—good enough that the press covers it. Then do a future fundraiser specifically for Veganuary, or commit a proportion of your future fundraising to them.
None of that’s easy, especially when under duress, but could well be the right thing for all parties long term, and regaining some goodwill from large parts of the movement.