This might be a bit pedantic, but I would note that Veganuary is more popular in the UK. If we adjust the Google trends search to be UK-only, it looks more comparable.
Of course, I suspect Movember is more US-based, so this is now maybe too biased towards Veganuary, and even so, Movember still outpaces Veganuary, but it does look more competitive.
(I don’t know if Black History Month is a fair comparable, especially considering it’s part of the US education system in a way the other two aren’t.)
Again, I don’t think this changes your larger point all that much, but figured additional context helps.
This might be a bit pedantic, but I would note that Veganuary is more popular in the UK. If we adjust the Google trends search to be UK-only, it looks more comparable.
Of course, I suspect Movember is more US-based, so this is now maybe too biased towards Veganuary, and even so, Movember still outpaces Veganuary, but it does look more competitive.
(I don’t know if Black History Month is a fair comparable, especially considering it’s part of the US education system in a way the other two aren’t.)
Again, I don’t think this changes your larger point all that much, but figured additional context helps.