Would it not make more sense that do a campaign encouraging the vegan community to donate (and donate more effectively)? It seems the vegan community is well primed to want to use their money to help animals, rather than meat eaters. So it seems like a much lower hanging fruit to hold a campaign for this purpose rather than hold an anti-vegan campaign to get meat eaters to donate to help animals. I also somehow feel anti-vegan meat eaters would simply resonate with the anti-vegan sentiment of the Forget Veganuary campaign, rather than actually end up donating (though this is just a hunch). It might also give them “license” to eat more meat as they can now simply “offset” their consumption, but that sounds a lot like “start a fire and donate to the fire brigade” kind of situation.
Would it not make more sense that do a campaign encouraging the vegan community to donate (and donate more effectively)? It seems the vegan community is well primed to want to use their money to help animals, rather than meat eaters. So it seems like a much lower hanging fruit to hold a campaign for this purpose rather than hold an anti-vegan campaign to get meat eaters to donate to help animals. I also somehow feel anti-vegan meat eaters would simply resonate with the anti-vegan sentiment of the Forget Veganuary campaign, rather than actually end up donating (though this is just a hunch). It might also give them “license” to eat more meat as they can now simply “offset” their consumption, but that sounds a lot like “start a fire and donate to the fire brigade” kind of situation.