An EA-aligned marketing professional reached out to me with these thoughts and I got the permission to share it anonymously:
“It is frustrating that this debate about the value of marketing is still happening. I spent at least two years trying to convince the movement to take marketing seriously and invest in it properly, and it eventually felt like a losing battle. I stepped back because nothing was shifting.
It is disappointing to see the same issues persist and to hear that you are still struggling to secure funding. And that our main funders continue to underestimate work that is essential.”
An addition point by them: ”The way I see it, the funders should be rejecting (or suggesting adaptations) to funding applications that don’t have enough in there for marketing and comms.”
An EA-aligned marketing professional reached out to me with these thoughts and I got the permission to share it anonymously: