Yes, Iām also confused. Ad tech is on a path to getting weaker, with browsers making it harder and harder to connect peopleās behavior across sites. Privacy Sandbox, and the privacy-preserving ads APIs that other browsers are creating, are much weaker than what theyāre replacing.
Those aspects are getting weaker, but the ability for ML to models humans is getting stronger, and there are other ācomputer acting as salespersonā channels which donāt go through Privacy Sandbox. But probably Iām just misusing the term āad techā here, and āconvince someone to buy somethingā tech might be a better term.
Yes, Iām also confused. Ad tech is on a path to getting weaker, with browsers making it harder and harder to connect peopleās behavior across sites. Privacy Sandbox, and the privacy-preserving ads APIs that other browsers are creating, are much weaker than what theyāre replacing.
Those aspects are getting weaker, but the ability for ML to models humans is getting stronger, and there are other ācomputer acting as salespersonā channels which donāt go through Privacy Sandbox. But probably Iām just misusing the term āad techā here, and āconvince someone to buy somethingā tech might be a better term.
+1 This is super interesting!