Yes, I’m also confused. Ad tech is on a path to getting weaker, with browsers making it harder and harder to connect people’s behavior across sites. Privacy Sandbox, and the privacy-preserving ads APIs that other browsers are creating, are much weaker than what they’re replacing.
Those aspects are getting weaker, but the ability for ML to models humans is getting stronger, and there are other “computer acting as salesperson” channels which don’t go through Privacy Sandbox. But probably I’m just misusing the term “ad tech” here, and “convince someone to buy something” tech might be a better term.
Yes, I’m also confused. Ad tech is on a path to getting weaker, with browsers making it harder and harder to connect people’s behavior across sites. Privacy Sandbox, and the privacy-preserving ads APIs that other browsers are creating, are much weaker than what they’re replacing.
Those aspects are getting weaker, but the ability for ML to models humans is getting stronger, and there are other “computer acting as salesperson” channels which don’t go through Privacy Sandbox. But probably I’m just misusing the term “ad tech” here, and “convince someone to buy something” tech might be a better term.
+1 This is super interesting!