I expect another is producing accessible content on the topic in question (e.g. writing popular blog posts, books, documentaries). It seems like these can sometimes be a catalyst for ideas becoming more widely known in the public. Examples of books that might have had or could have a broad impact are Animal liberation (Peter Singer), Silent Spring (Rachel Carson), Doing Good Better (Will Macaskill) or Human Compatible (Stuart Russel).
This may be less meta than you are hoping for, but may contain some useful advice/references: The dos and don’ts of influencing policy: a systematic review of advice to academics. Influencing policy is at least one way that academic ideas can travel to the wider world.
I expect another is producing accessible content on the topic in question (e.g. writing popular blog posts, books, documentaries). It seems like these can sometimes be a catalyst for ideas becoming more widely known in the public. Examples of books that might have had or could have a broad impact are Animal liberation (Peter Singer), Silent Spring (Rachel Carson), Doing Good Better (Will Macaskill) or Human Compatible (Stuart Russel).
Thanks for this!