I had a conversation with my regional organizer a couple years ago about how companies weren’t committing to the BCC as readily as the cage-free egg commitment. I don’t know what the exact commit/win rate was, but it was low enough that THL decided to back off pushing on the BCC, leave those campaigns to other organizations (I think MFA), and focus on closing out the cage-free commitments instead. Most of our campaigns since then have been national and international cage-free commitment adoption and follow-through.
We’re getting into my speculations here, but I think there’s a couple reasons why companies were unwilling to commit:
The BCC is a bigger ask than cage free
The BCC has weaker public optics. “Let chickens out of cages!” Is a lot more resonant with the average person than “Companies should adopt slower growing breeds and improve shed conditions!” In other words, it’s not a very catchy goal.
THL is still a relatively small organization that can only create so much hassle for companies. Enough inconvenience to push cage free, but not enough for a big target. I have a couple forum posts going into more detail about our size and leverage.
Altogether, the BCC seems too big for our current level of collective power. If we had more activists and a stronger tagline, we might be able to push companies more effectively.
I had a conversation with my regional organizer a couple years ago about how companies weren’t committing to the BCC as readily as the cage-free egg commitment. I don’t know what the exact commit/win rate was, but it was low enough that THL decided to back off pushing on the BCC, leave those campaigns to other organizations (I think MFA), and focus on closing out the cage-free commitments instead. Most of our campaigns since then have been national and international cage-free commitment adoption and follow-through.
We’re getting into my speculations here, but I think there’s a couple reasons why companies were unwilling to commit:
The BCC is a bigger ask than cage free
The BCC has weaker public optics. “Let chickens out of cages!” Is a lot more resonant with the average person than “Companies should adopt slower growing breeds and improve shed conditions!” In other words, it’s not a very catchy goal.
THL is still a relatively small organization that can only create so much hassle for companies. Enough inconvenience to push cage free, but not enough for a big target. I have a couple forum posts going into more detail about our size and leverage.
Altogether, the BCC seems too big for our current level of collective power. If we had more activists and a stronger tagline, we might be able to push companies more effectively.