There’s an annoying trend of funders using non-descriptive names. It makes it harder to remember what they do. It seems mutually negative for a bunch of reasons.
1. Makes you appear lower down search rankings for relevant terms e.g. “Farmed Animal Welfare Funder”
2. Makes it harder to remember what they do, so people forget and have to click on their website over and over to remind themselves
→ more relevant people forgetting what you do and thus not applying & more irrelevant people viewing your information (thus wasting their time)
Compare and contrast to something like “Mental Health Funding Circle” or “EA Animal Welfare Fund” where it’s immediately apparent to both the relevant and irrelevant.
There’s an annoying trend of funders using non-descriptive names. It makes it harder to remember what they do. It seems mutually negative for a bunch of reasons.
1. Makes you appear lower down search rankings for relevant terms e.g. “Farmed Animal Welfare Funder”
2. Makes it harder to remember what they do, so people forget and have to click on their website over and over to remind themselves
→ more relevant people forgetting what you do and thus not applying & more irrelevant people viewing your information (thus wasting their time)
Compare and contrast to something like “Mental Health Funding Circle” or “EA Animal Welfare Fund” where it’s immediately apparent to both the relevant and irrelevant.