I am very intrigued by the potential upside of this idea. As I see it, one can change charity culture by changing consumer demand (generally what GiveWell does), which will eventually lead to a change in product. Alternatively, one can change charity culture by changing the product directly, on the assumption that many consumers care more about the brand than the product.
Would the service be free to the nonprofits? Would it help nonprofits conduct studies to assess their impact?
Anecdata: I have a friend who works at a big-name nonprofit who has been trying to find exactly this service.
I am very intrigued by the potential upside of this idea. As I see it, one can change charity culture by changing consumer demand (generally what GiveWell does), which will eventually lead to a change in product. Alternatively, one can change charity culture by changing the product directly, on the assumption that many consumers care more about the brand than the product.
Would the service be free to the nonprofits? Would it help nonprofits conduct studies to assess their impact?
Anecdata: I have a friend who works at a big-name nonprofit who has been trying to find exactly this service.
Ben Todd made this comment here detailing organizations he knows about (sort-of) working in that vein. Try forwarding that list to your friend!