Just to add that in the analysis we only assumed Mind Ease has impact on ‘subscribers’. This meanings paying users in high income countries (and active/committed users in low/middle income countries). We came across this pricing analysis while preparing our report. It has very little to do with impact but it does a) highlight Brendon’s point that Headspace/Calm are seen as meditation apps, and b) that anxiety reduction looks to be among the highest Willingness To Pay / high value to the customer segments into which Headspace/Calm could expand (e.g. by relabeling their meditations as useful for anxiety). The pricing analysis doesn’t even mention depression (which Mind Ease now addresses following the acquisition of Uplift). Perhaps because they realize it is a more severe mental health condition.
Just to add that in the analysis we only assumed Mind Ease has impact on ‘subscribers’. This meanings paying users in high income countries (and active/committed users in low/middle income countries). We came across this pricing analysis while preparing our report. It has very little to do with impact but it does a) highlight Brendon’s point that Headspace/Calm are seen as meditation apps, and b) that anxiety reduction looks to be among the highest Willingness To Pay / high value to the customer segments into which Headspace/Calm could expand (e.g. by relabeling their meditations as useful for anxiety). The pricing analysis doesn’t even mention depression (which Mind Ease now addresses following the acquisition of Uplift). Perhaps because they realize it is a more severe mental health condition.