Bruce Friedrich, executive director of The Good Food Institute. Before GFI even existed he impressed me with his savvy and commitment in effective advocacy for farm animals while he was at PETA. I don’t know anyone else who has been so good at long term planning to reduce suffering and then executing on that plan. Except maybe Dustin Moskowitz or Bill Gates, but I am more impressed with Friedrich since he did not start out from a place of wealth.
Bruce Friedrich, executive director of The Good Food Institute. Before GFI even existed he impressed me with his savvy and commitment in effective advocacy for farm animals while he was at PETA. I don’t know anyone else who has been so good at long term planning to reduce suffering and then executing on that plan. Except maybe Dustin Moskowitz or Bill Gates, but I am more impressed with Friedrich since he did not start out from a place of wealth.