Thanks for being so transparent about your reasoning and your experience. It’s incredibly good learning value!
Chris Blattman says he still can’t predict what’s going to be a hit or not. My friend who used to head the health desk for the Sun seems better at it, but tabloids are a different ballgame—basically intrigue and outrage.. In terms of trying to use tabloids, we landed a double page spread about malaria together once—but they didn’t let us put in any links or encourage people to take action so I wager that the net effect was near zero. (happy to share PDF with anyone that’s interested via email)
Thanks for being so transparent about your reasoning and your experience. It’s incredibly good learning value!
Chris Blattman says he still can’t predict what’s going to be a hit or not. My friend who used to head the health desk for the Sun seems better at it, but tabloids are a different ballgame—basically intrigue and outrage.. In terms of trying to use tabloids, we landed a double page spread about malaria together once—but they didn’t let us put in any links or encourage people to take action so I wager that the net effect was near zero. (happy to share PDF with anyone that’s interested via email)
Anyone tried local press?