“We have established proof of concept by establishing effective giving as a significant part of communities that one might consider stereotypically unlikely to engage with and support EA.”
What kind of communities are you talking about? MBA/Law students, or something else?
Yeah, pretty much MBA students and Law students to a lesser extent. To be honest, when I was first approached by Josh and Kate (the founders) to join OFTW, I was fairly skeptical that it would catch on in the Wharton MBA class, but was impressed by the amount of market research and thought they’d put into the concept, the messaging and branding etc. One of the lessons I’ve learned over time is that the stereotype of a ‘typical’ MBA student caring more about money and a career than charities and doing good may not be (entirely!) fair—most people want to good, but haven’t thought deeply about it or know the best ways. We’re trying to make it easier and more convenient for them, and the idea has proved more popular than I had initially thought! I’m not sure to what extent this will extend to other communities, but one thing we want to start experimenting with is ‘corporate’ chapters, starting in companies where a lot of our members work.
“We have established proof of concept by establishing effective giving as a significant part of communities that one might consider stereotypically unlikely to engage with and support EA.” What kind of communities are you talking about? MBA/Law students, or something else?
Yeah, pretty much MBA students and Law students to a lesser extent. To be honest, when I was first approached by Josh and Kate (the founders) to join OFTW, I was fairly skeptical that it would catch on in the Wharton MBA class, but was impressed by the amount of market research and thought they’d put into the concept, the messaging and branding etc. One of the lessons I’ve learned over time is that the stereotype of a ‘typical’ MBA student caring more about money and a career than charities and doing good may not be (entirely!) fair—most people want to good, but haven’t thought deeply about it or know the best ways. We’re trying to make it easier and more convenient for them, and the idea has proved more popular than I had initially thought! I’m not sure to what extent this will extend to other communities, but one thing we want to start experimenting with is ‘corporate’ chapters, starting in companies where a lot of our members work.