This is useful feedback, and I’ve heard one or two similar sentiments before, though (in my experience) this type of “dismissive cynicism” has been quite rare.
We are quite careful in our messaging of the 1% figure, and try not to be self-congratulatory about giving this relatively small amount (but as you point out there is a tradeoff with trying to create a positive vibe vs being a bit more stoic about a small amount). For example, we often use the figure that Americans give 2.6% on average, to try to anchor people higher than 1% and show how normal that low level is. We also use this stat to have messaging along the lines of “you’ll give 2.6% on average, and will likely have a portfolio of charities where you give. Our ask is for at least 1% of that portfolio to go towards some of the most effective global poverty charities”. Increasingly, we do want to try to ‘upsell’ people more, but our efforts on this are fairly preliminary so far.
This is useful feedback, and I’ve heard one or two similar sentiments before, though (in my experience) this type of “dismissive cynicism” has been quite rare.
We are quite careful in our messaging of the 1% figure, and try not to be self-congratulatory about giving this relatively small amount (but as you point out there is a tradeoff with trying to create a positive vibe vs being a bit more stoic about a small amount). For example, we often use the figure that Americans give 2.6% on average, to try to anchor people higher than 1% and show how normal that low level is. We also use this stat to have messaging along the lines of “you’ll give 2.6% on average, and will likely have a portfolio of charities where you give. Our ask is for at least 1% of that portfolio to go towards some of the most effective global poverty charities”. Increasingly, we do want to try to ‘upsell’ people more, but our efforts on this are fairly preliminary so far.