Regarding figure out your customer, I saw this recent post that makes me rethink my weighing on customer personas and shift more towards “Jobs to be done”. It taught me that personas are better collapsed into JtbD -https://www.linkedin.com/posts/matthewlerner_i-once-wasted-1m-on-personas-matt-lerner-activity-7037014334195032064-mra-?utm_source=share&utm_medium=member_desktop
Regarding figure out your customer, I saw this recent post that makes me rethink my weighing on customer personas and shift more towards “Jobs to be done”. It taught me that personas are better collapsed into JtbD -
https://www.linkedin.com/posts/matthewlerner_i-once-wasted-1m-on-personas-matt-lerner-activity-7037014334195032064-mra-?utm_source=share&utm_medium=member_desktop