I agree, especially with the point of iterating your “product”. I would take it further and add that in the beginning, the team should be trying to optimize learning. They should to open to changing the product and even throw away that v0.1 website/format. They should keep the learning and rebuild. Also consider that learning includes learning what doesn’t work, so keep the lesson, archive the product and treat it as a “one time we did that experiment”.
I agree, especially with the point of iterating your “product”. I would take it further and add that in the beginning, the team should be trying to optimize learning. They should to open to changing the product and even throw away that v0.1 website/format. They should keep the learning and rebuild. Also consider that learning includes learning what doesn’t work, so keep the lesson, archive the product and treat it as a “one time we did that experiment”.