Executive summary: This post lays out an 8-week action plan for EA organizations to implement basic marketing tactics and build a framework to continually optimize marketing efforts.
Key points:
Marketing helps organizations increase reach, acquire donors and talent, and boost impact. A plan includes defining audience, messaging, channels, conversions, engagement, and retention.
Key steps involve building a website, setting up online profiles, implementing analytics, running Google and social media ads, doing search engine optimization via content creation, and monitoring conversion funnels.
Frame marketing as an iterative learning process with regular reviews, not a one-shot attempt. Establish brand messaging and quality guidelines upfront to enable effective collaboration.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, andcontact us if you have feedback.
Executive summary: This post lays out an 8-week action plan for EA organizations to implement basic marketing tactics and build a framework to continually optimize marketing efforts.
Key points:
Marketing helps organizations increase reach, acquire donors and talent, and boost impact. A plan includes defining audience, messaging, channels, conversions, engagement, and retention.
Key steps involve building a website, setting up online profiles, implementing analytics, running Google and social media ads, doing search engine optimization via content creation, and monitoring conversion funnels.
Frame marketing as an iterative learning process with regular reviews, not a one-shot attempt. Establish brand messaging and quality guidelines upfront to enable effective collaboration.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.