Although these seem like positive signals, 50K total is a fairly marginal increase at the scale of big tech salaries, and the increase in new group members did not lead to a noticeable uptick in engagement or attendance for future events. This also all came at the cost of a fairly large time and effort investment from our organizers and external speakers.
I agree with the assessment that given tech salaries/average hourly rates vs total time, $50K (really $25K from new donors, who were hoping to influence the most, since us organizers could’ve just maxed the donation matching if it came to it) is a lower ROI given how many organizers put time into it.
But there’s the potential greater impact that’s harder to measure:
All of the people donation were not part of the core organizers and were likely people recently introduced to EA, and influenced enough by the ideas to donate. It’s possible this leads to future repeated donations (one person has mentioned this intention so far), and engagement with EA
The increased group membership could pay off in the future, though no noticeable improvements now. Having double the eyes on all the future promotions of EA content we post might pay off in terms of increased engagement or donations. Possibly it might already have—ie the rate of newly engaged faces doesn’t seem to have changed, but maybe the return to in-person events has made our exclusively virtual events less appealing, and without give month the new-person rate would’ve gone down
To clarify, I don’t think that events are low impact—they may very well have the harder-to-measure forms of impact you’re describing here!
Mostly I’m trying to draw a comparison to some of our activities, like our discussion group, which were lower effort to setup and had clear, measurable positive outcomes.
But there’s the potential greater impact that’s harder to measure:
All of the people donation were not part of the core organizers and were likely people recently introduced to EA, and influenced enough by the ideas to donate. It’s possible this leads to future repeated donations (one person has mentioned this intention so far), and engagement with EA
The increased group membership could pay off in the future, though no noticeable improvements now. Having double the eyes on all the future promotions of EA content we post might pay off in terms of increased engagement or donations. Possibly it might already have—ie the rate of newly engaged faces doesn’t seem to have changed, but maybe the return to in-person events has made our exclusively virtual events less appealing, and without give month the new-person rate would’ve gone down
Definitely agreed!
To clarify, I don’t think that events are low impact—they may very well have the harder-to-measure forms of impact you’re describing here!
Mostly I’m trying to draw a comparison to some of our activities, like our discussion group, which were lower effort to setup and had clear, measurable positive outcomes.