Originally, the idea was to do it to raise money for local food banks, but this could be adapted for most any charitable purpose. In theory, this could be for one particular charity (e.g., Feeding America), but my preference (in a magical world where I get everything I want) currently sits with a stand-alone organization or as a project/subsidiary of a larger foundation. This separate entity would set standards, collect and catalog all of the artwork, and possibly host the online auction. I’m thinking a base fee + a small percentage of the auctions would go to operating this entity, and the rest would go to the eligible charity of the artist’s choice.
However, that would take a good deal of start-up investment and some rock-solid marketing capital. Sticking in the sports realm, if the MLBPA/NFLPA/etc. wanted to do this, we could utilize their existing infrastructure for the auctions (thinking “My Cleats, My Cause”-type operations).
Originally, the idea was to do it to raise money for local food banks, but this could be adapted for most any charitable purpose. In theory, this could be for one particular charity (e.g., Feeding America), but my preference (in a magical world where I get everything I want) currently sits with a stand-alone organization or as a project/subsidiary of a larger foundation. This separate entity would set standards, collect and catalog all of the artwork, and possibly host the online auction. I’m thinking a base fee + a small percentage of the auctions would go to operating this entity, and the rest would go to the eligible charity of the artist’s choice.
However, that would take a good deal of start-up investment and some rock-solid marketing capital. Sticking in the sports realm, if the MLBPA/NFLPA/etc. wanted to do this, we could utilize their existing infrastructure for the auctions (thinking “My Cleats, My Cause”-type operations).