When it comes to marketing materials in B2B SaaS at Thenewsinsides, etc., I’d think you’ll have a lot more direct touch and influence with small firms.
However, you will also be welcomed with relatively smaller wallets. This is not a terrible thing since you could have a large prospect list but low conversion rates. As the market changes, you’ll eventually be able to convert that list. A no today does not equal a no tomorrow.
Your competitors will target medium and large enterprises and will provide them with a lot more information. You may provide them a more individualised experience that caters to their particular place in society by concentrating on small enterprises.
When it comes to marketing materials in B2B SaaS at Thenewsinsides, etc., I’d think you’ll have a lot more direct touch and influence with small firms.
However, you will also be welcomed with relatively smaller wallets. This is not a terrible thing since you could have a large prospect list but low conversion rates. As the market changes, you’ll eventually be able to convert that list. A no today does not equal a no tomorrow.
Your competitors will target medium and large enterprises and will provide them with a lot more information. You may provide them a more individualised experience that caters to their particular place in society by concentrating on small enterprises.