Ultimately, you should probably tailor messages to your audience, given their understanding, objections/beliefs, values, etc. If you think they understand the phrase “externalities,” I agree, but a sizable number of people in the world do not properly understand the concept.
Overall, I agree that this is probably a good thing to emphasize, but FWIW I think a lot pitches I’ve heard/read do emphasize this insofar as it makes sense to do so, albeit not always with the specific term “externality.”
Ultimately, you should probably tailor messages to your audience, given their understanding, objections/beliefs, values, etc. If you think they understand the phrase “externalities,” I agree, but a sizable number of people in the world do not properly understand the concept.
Overall, I agree that this is probably a good thing to emphasize, but FWIW I think a lot pitches I’ve heard/read do emphasize this insofar as it makes sense to do so, albeit not always with the specific term “externality.”