Beautiful website. There’s so much great work done!
I think the first page and cutting to object level content right away is brilliant.
The logo is great and more fitting than the previous one.
As a crazy internet person with crazy internet opinions, some comments or ideas below:
Please don’t ban me.
Analytics
Maybe this is being done, but especially given the text focus, I would closely check out analytics and how much time people spend reading and what pages they transition to.
Trying to understand this seems good. It’s also interesting to see what people read.
Not sure the analytics should be shared publicly (but it would be cool to know).
I think one win with analytics is to understand the effort and actual time spent over the text, for all of time the EAs writing all this content.
Meta comment: the customer focus
I guess my view of these comments is sort of focused on:
“I’m a very HNW donor, who might not spend a lot of energy reading text.
I want to get some warm fuzzies, or strong signals this is really promising organization.
Also, I’m marginal to EA and not committed 100% yet.”
I’m probably being a bit extra, and overengineering this.
But yeah, it makes sense to think of the highest marginal impact for the website, I guess.
Also, I may have absolutely no clue what the true purpose of the website is and it may have important roles I don’t understand, making all my comments irrelevant.
I think the line spacing (maybe kerning too, I’m not sure) results in a dense text that is less friendly. The sans serif, and the minimalist vibe (the logos) adds to this “cooler feel”.
Current:
Old:
The previous text spacing feels a little warmer and easier on the eyes.
I think logos are probably an approach that might be hard to get right. I would consider a different approach, like maybe carefully designed stock photos?
For example, it’s hard to tell that CSET is a chip. It looks a bit like a minimalist version of Monopoly.
Note that in FAW, there is a lot of space and room taken up by logos.
This is more than just appearances, it sort of gates information flow.
There isn’t a lot of information content in these logos. For example, I think many people would like to know about new events and updates in the topics they represent.
It seems harder to discover this content, as having to click through the logo to a new page, is slower.
It feels like it adds unnecessary friction, especially if people are already wading through a lot of text in general.
I could see a lot of fall-off in traffic here.
Maybe some interactivity, with information popping up on hover would be useful?
E.g. you hover on “Cage-free reforms” and get a gentle fade-in pop up:
We believe that cage-free systems have much higher welfare potential than battery cages for layer hens.
Battery cages cause suffering by depriving hens of three of their most basic needs: nests, perches, and enough space to move around.
56 GRANTS MADE $68.5 MILLION GIVEN
Latest grants include: [ description ]
Click to read more
Also, fish welfare’s numbers are wrong, these numbers are for all of FAW:
Also, in FAW, around the middle of the page, there is a lot of space because of the extra items in the right column, I would consider moving one or both of this content to the main column.
Beautiful website. There’s so much great work done!
I think the first page and cutting to object level content right away is brilliant.
The logo is great and more fitting than the previous one.
As a crazy internet person with crazy internet opinions, some comments or ideas below:
Please don’t ban me.
Analytics
Maybe this is being done, but especially given the text focus, I would closely check out analytics and how much time people spend reading and what pages they transition to.
Trying to understand this seems good. It’s also interesting to see what people read.
Not sure the analytics should be shared publicly (but it would be cool to know).
I think one win with analytics is to understand the effort and actual time spent over the text, for all of time the EAs writing all this content.
Meta comment: the customer focus
I guess my view of these comments is sort of focused on:
I’m probably being a bit extra, and overengineering this.
But yeah, it makes sense to think of the highest marginal impact for the website, I guess.
Also, I may have absolutely no clue what the true purpose of the website is and it may have important roles I don’t understand, making all my comments irrelevant.
Text spacing is sort of tight
I think the line spacing (maybe kerning too, I’m not sure) results in a dense text that is less friendly. The sans serif, and the minimalist vibe (the logos) adds to this “cooler feel”.
Current:
Old:
The previous text spacing feels a little warmer and easier on the eyes.
Logos not slam dunky
Well, I guess the logos are just not a slam dunk.
I think logos are probably an approach that might be hard to get right. I would consider a different approach, like maybe carefully designed stock photos?
For example, it’s hard to tell that CSET is a chip. It looks a bit like a minimalist version of Monopoly.
Air pollution seems a little too cartoonish/cliched (agricultural fires play a big role.)
Note that in FAW, there is a lot of space and room taken up by logos.
This is more than just appearances, it sort of gates information flow.
There isn’t a lot of information content in these logos. For example, I think many people would like to know about new events and updates in the topics they represent.
It seems harder to discover this content, as having to click through the logo to a new page, is slower.
It feels like it adds unnecessary friction, especially if people are already wading through a lot of text in general.
I could see a lot of fall-off in traffic here.
Maybe some interactivity, with information popping up on hover would be useful?
E.g. you hover on “Cage-free reforms” and get a gentle fade-in pop up:
Also, fish welfare’s numbers are wrong, these numbers are for all of FAW:
Also, in FAW, around the middle of the page, there is a lot of space because of the extra items in the right column, I would consider moving one or both of this content to the main column.