Re 2 - I think there’s a lot of value early on to describing clearly what you do via your name, and particularly how you might be different than similar organizations. A big challenge for new organizations is building a network of people (donors, employees, advisors) that are excited about what the group is doing. Making it clear to people why they might get excited to you via your name is a way to make this process much easier.
If you expand your strategy in the future you can always rebrand. Rebranding is disruptive, but it often won’t be as harmful as missing out on valuable connections early on.
Re 3 - getting lots of feedback is great, and you make a good point regarding how to get feedback. However, I think you have to be careful about how you weigh that feedback. The more people who weigh in on something like this, the more likely you’ll end up selecting for something that doesn’t have downsides, rather than something that actively has upsides (especially non-obvious ones, such as clearly describing what you do).
I disagree with 2 and somewhat disagree with 3.
Re 2 - I think there’s a lot of value early on to describing clearly what you do via your name, and particularly how you might be different than similar organizations. A big challenge for new organizations is building a network of people (donors, employees, advisors) that are excited about what the group is doing. Making it clear to people why they might get excited to you via your name is a way to make this process much easier.
If you expand your strategy in the future you can always rebrand. Rebranding is disruptive, but it often won’t be as harmful as missing out on valuable connections early on.
Re 3 - getting lots of feedback is great, and you make a good point regarding how to get feedback. However, I think you have to be careful about how you weigh that feedback. The more people who weigh in on something like this, the more likely you’ll end up selecting for something that doesn’t have downsides, rather than something that actively has upsides (especially non-obvious ones, such as clearly describing what you do).