Thanks so much for mentioning One Step for Animals. Having spent decades promoting dietary change, I know my efforts at my previous nonprofits have ended up leading to more chickens suffering. (This for those not familiar, and this is what got me fired from “Animal Asylum”.) One of the reasons I wrote Losing My Religions—hoping readers won’t make the same mistake.
As far as funding for One Step, we reach more people with our short video the more people contribute. There seems to be no correlation between current contributions and future contributions. We just put money into outreach; we don’t have a development team, we don’t send out fundraising letters, we just buy more eyeballs. Since our founding in 2014, One Step has raised anywhere between ~$300k and $112k. We’re currently looking at ~$150k for the current fiscal year.
One note: One Step’s matching donor only contributes to double what we raise elsewhere. They don’t donate at all otherwise. Working for other orgs, I took part in “matching” campaigns where the org knew they were going to get the “matching” money regardless.
Again—thanks for the shout-out. I have a lot of work to do to make up for my past mistakes.
Thanks! Good to know. If you’re just buying eyeballs, then there’s roughly unlimited room for more funding (unless you were to get a lot bigger), so presumably there’d be less reason for funging dynamics. (And I assume you don’t receive much or any money from big EA animal donors anyway.)
Hi Brian,
Thanks so much for mentioning One Step for Animals. Having spent decades promoting dietary change, I know my efforts at my previous nonprofits have ended up leading to more chickens suffering. (This for those not familiar, and this is what got me fired from “Animal Asylum”.) One of the reasons I wrote Losing My Religions—hoping readers won’t make the same mistake.
As far as funding for One Step, we reach more people with our short video the more people contribute. There seems to be no correlation between current contributions and future contributions. We just put money into outreach; we don’t have a development team, we don’t send out fundraising letters, we just buy more eyeballs. Since our founding in 2014, One Step has raised anywhere between ~$300k and $112k. We’re currently looking at ~$150k for the current fiscal year.
One note: One Step’s matching donor only contributes to double what we raise elsewhere. They don’t donate at all otherwise. Working for other orgs, I took part in “matching” campaigns where the org knew they were going to get the “matching” money regardless.
Again—thanks for the shout-out. I have a lot of work to do to make up for my past mistakes.
-Matt
Super glad that One Step exists. It’s really scary to think about people switching from beef to chicken. ❤️🐥
Thanks! Good to know. If you’re just buying eyeballs, then there’s roughly unlimited room for more funding (unless you were to get a lot bigger), so presumably there’d be less reason for funging dynamics. (And I assume you don’t receive much or any money from big EA animal donors anyway.)