My gut reaction is that EA wants to convince people for the right reasons and clips seem too short to really engage with that.
Assuming TikTok videos are very good at changing behavior, I have some doubts they would be convincing people of the reasons and methods that make EA, EA. I feel worried that if we made a bunch of tiktok videos, and they were successful, they would shortly be overrun by more successful tiktok videos that replicate all the good sounding stuff, without having the core substance. Maybe that’s a silly thing to get hung up on. I don’t feel the same way about youtube explainers. And I can see a bunch of short clips that snappily intro people to single EA ideas being amazing.
I don’t really have a strong opinion on the what the right move is, but I wanted to communicate why I am hesitating.
My gut reaction is that EA wants to convince people for the right reasons and clips seem too short to really engage with that.
Assuming TikTok videos are very good at changing behavior, I have some doubts they would be convincing people of the reasons and methods that make EA, EA. I feel worried that if we made a bunch of tiktok videos, and they were successful, they would shortly be overrun by more successful tiktok videos that replicate all the good sounding stuff, without having the core substance. Maybe that’s a silly thing to get hung up on. I don’t feel the same way about youtube explainers. And I can see a bunch of short clips that snappily intro people to single EA ideas being amazing.
I don’t really have a strong opinion on the what the right move is, but I wanted to communicate why I am hesitating.