Yeah, one of the main “unmeasurables” of the pilot was how much more of an impression a pamphlet, handed out by a real volunteer, can have on someone over an online add. This goes into the “touchpoint” theory, where it may take multiple exposures to an idea before someone bites; and maybe getting a pamphlet is a much stronger “touchpoint” than seeing an online add. I personally think that getting handed a pamphlet by a non-paid volunteer is a really powerful thing; and that’s the reason that (again personally) I think that it would be great to see someone in the EA movement give a pamphleting program another shot, along the lines I sketched in the lessons learned (branded on EA, including multiple organizations, with a stronger, repeated ask).
We ran cost numbers including volunteer time and pamphlet development expenses, but I decided to ignore those for the final writeup, mainly because; the way we envisioned the program, the leaflets would be handed out on a volunteer basis by college students not paid TLYCS staff; and the cost of developing the pamphlets would amortize to a minimal effect over the lifetime of an ongoing pamphleting program. It’s definitely a debatable decision though.
Yeah, one of the main “unmeasurables” of the pilot was how much more of an impression a pamphlet, handed out by a real volunteer, can have on someone over an online add. This goes into the “touchpoint” theory, where it may take multiple exposures to an idea before someone bites; and maybe getting a pamphlet is a much stronger “touchpoint” than seeing an online add. I personally think that getting handed a pamphlet by a non-paid volunteer is a really powerful thing; and that’s the reason that (again personally) I think that it would be great to see someone in the EA movement give a pamphleting program another shot, along the lines I sketched in the lessons learned (branded on EA, including multiple organizations, with a stronger, repeated ask).
We ran cost numbers including volunteer time and pamphlet development expenses, but I decided to ignore those for the final writeup, mainly because; the way we envisioned the program, the leaflets would be handed out on a volunteer basis by college students not paid TLYCS staff; and the cost of developing the pamphlets would amortize to a minimal effect over the lifetime of an ongoing pamphleting program. It’s definitely a debatable decision though.