TLYCS’s (very) rough estimate is that on average each “donate click” equates to ~$100 in donations. However, that’s on overall average for our site, so my guess for a new visitor, currently enrolled in college, would be significantly lower.
As a reminder, TLYCS also expects to generate a multiplier on its expenditures, so the true breakeven cost would have to be <33% or so of the expected donations.
TLYCS’s (very) rough estimate is that on average each “donate click” equates to ~$100 in donations. However, that’s on overall average for our site, so my guess for a new visitor, currently enrolled in college, would be significantly lower.
As a reminder, TLYCS also expects to generate a multiplier on its expenditures, so the true breakeven cost would have to be <33% or so of the expected donations.
Sorry to take so long to respond to this!