They must have some visibility into how many people are donating via their website, because they release yearly estimates for money moved. I’m not sure exactly how they go about doing this; it can’t be via TLYCS website analytics though, so maybe they work with the charities themselves to track donations originating from TYLCS. I only partnered up with them for this study, so unfortunately I don’t have any details.
TLYCS’s (very) rough estimate is that on average each “donate click” equates to ~$100 in donations. However, that’s on overall average for our site, so my guess for a new visitor, currently enrolled in college, would be significantly lower.
As a reminder, TLYCS also expects to generate a multiplier on its expenditures, so the true breakeven cost would have to be <33% or so of the expected donations.
They must have some visibility into how many people are donating via their website, because they release yearly estimates for money moved. I’m not sure exactly how they go about doing this; it can’t be via TLYCS website analytics though, so maybe they work with the charities themselves to track donations originating from TYLCS. I only partnered up with them for this study, so unfortunately I don’t have any details.
TLYCS’s (very) rough estimate is that on average each “donate click” equates to ~$100 in donations. However, that’s on overall average for our site, so my guess for a new visitor, currently enrolled in college, would be significantly lower.
As a reminder, TLYCS also expects to generate a multiplier on its expenditures, so the true breakeven cost would have to be <33% or so of the expected donations.
Sorry to take so long to respond to this!