Thanks for your feedback! We considered renaming the Maximum Impact Fund in the lead-up to these changes, but decided not to in the end. The Maximum Impact Fund has been a popular giving option that’s attracted a lot of new donors; we wanted to err on the side of not confusing these newer donors, who we believe associated this fund with high confidence rather than with high expected value, despite the name. For those like you who follow our work more closely, we expected the risk of confusion would be lower: we thought they’d be more likely to understand the differences in the funds and find it relatively straightforward to make the switch to supporting All Grants versus the Maximum Impact Fund, if their priority was high expected value.
All that said, while this was a considered decision, we recognize that it might not have been the right one. Part of our reason for introducing the All Grants Fund was to help clarify our giving options for donors, and it’d obviously be bad if keeping the Maximum Impact Fund’s name were introducing more confusion than clarity. We appreciate your feedback about this, and we’ll certainly think about whether this decision merits revisiting!
Hi, David(s),
Thanks for your feedback! We considered renaming the Maximum Impact Fund in the lead-up to these changes, but decided not to in the end. The Maximum Impact Fund has been a popular giving option that’s attracted a lot of new donors; we wanted to err on the side of not confusing these newer donors, who we believe associated this fund with high confidence rather than with high expected value, despite the name. For those like you who follow our work more closely, we expected the risk of confusion would be lower: we thought they’d be more likely to understand the differences in the funds and find it relatively straightforward to make the switch to supporting All Grants versus the Maximum Impact Fund, if their priority was high expected value.
All that said, while this was a considered decision, we recognize that it might not have been the right one. Part of our reason for introducing the All Grants Fund was to help clarify our giving options for donors, and it’d obviously be bad if keeping the Maximum Impact Fund’s name were introducing more confusion than clarity. We appreciate your feedback about this, and we’ll certainly think about whether this decision merits revisiting!
Best, Miranda