lifestyle supports the planet, rather than taking from it
appeals to me, I’m sure to some others, but (I sense) could come across with a particular political-tribal flavour, which you might want to try neutralising. (Or not! if that’d detract from the net appeal)
This reminds me of when I pitched this idea to my brother and he said “I don’t like the framing that a human life is negative and needs to be made up for.” and I clarified “I think on the whole our lives are good and nothing to be ashamed about, but there are particular areas of our life that cause harm that we can make up for. Not that the whole life needs to be made up for.”
I do think having some but not an overwhelming amount of guilt-based messaging is useful here, but I’ll reconsider this line and see if it’s too much.
A nit
appeals to me, I’m sure to some others, but (I sense) could come across with a particular political-tribal flavour, which you might want to try neutralising. (Or not! if that’d detract from the net appeal)
This reminds me of when I pitched this idea to my brother and he said “I don’t like the framing that a human life is negative and needs to be made up for.” and I clarified “I think on the whole our lives are good and nothing to be ashamed about, but there are particular areas of our life that cause harm that we can make up for. Not that the whole life needs to be made up for.”
I do think having some but not an overwhelming amount of guilt-based messaging is useful here, but I’ll reconsider this line and see if it’s too much.