EA seems reliant on nerdy millennial technology, namely long plaintext social media posts.
Iâm interested in communicating in Gen Z ways, which I think roughly means âshort amateur videosâ. Iâve had moderate success on TikTok (35,000 followers as of this writing), and I would encourage more people to try it out.
Thereâs a nice self-selection where your content is only displayed to 16-year-olds who spend their free time watching math videos (or whatever niche you target), which I expect to be one of the best easily-available audiences of young people.
Iâm very worried that staff at EA orgs (myself included) seem to know very little about Gen Z social media and am really glad youâre learning about this.
Iâm worried about this, though it seems hard to deliver detailed info that explains and backs up our positions via short videos. One hope would be that once we feel like our core advice is all written up, we should turn to short videos as an alternative entry point.
I somewhat agree with this but think itâs worth pointing out that a lot of âour positionsâ are not very complicated or controversial, itâs just that most people donât think about the topic. E.g. we just did a video celebrating the extinction of smallpox, and I donât expect that to cause many problems.
Some 80 K things like this might be the value of doing cheap tests or ABZ plans. Or even âmaybe do a little bit of thinking before deciding on your career.â Iâd be interested to talk to you all about this if/âwhen you think videos would be beneficial.
Agreed but maybe thereâs scope for spreading some of the core ideas of EA (a la Doing Good Better) as opposed to more specific career advice from 80K?
Agreed! I think they are a good example of transitioning from a medium mostly serving older generations to a different medium that serves younger people.
Also, earlier I had the idea for a YouTube channel similar to many educational YouTube channels. The more zany, TikTok-style video content could complement it.
Itâs honestly mostly âthings I currently think are coolâ which is probably not the best way to grow a channel but oh well. My most popular content is analysis of TikTok itself and cosmetics analysis/ârecommendations.
Iâm @benthamite on the app. Would love to connect if you join!
EA seems reliant on nerdy millennial technology, namely long plaintext social media posts.
Iâm interested in communicating in Gen Z ways, which I think roughly means âshort amateur videosâ. Iâve had moderate success on TikTok (35,000 followers as of this writing), and I would encourage more people to try it out.
Thereâs a nice self-selection where your content is only displayed to 16-year-olds who spend their free time watching math videos (or whatever niche you target), which I expect to be one of the best easily-available audiences of young people.
Iâm very worried that staff at EA orgs (myself included) seem to know very little about Gen Z social media and am really glad youâre learning about this.
Iâve found High Tea to be a helpful resource for staying in touch with Gen Z trends.
Iâm worried about this, though it seems hard to deliver detailed info that explains and backs up our positions via short videos. One hope would be that once we feel like our core advice is all written up, we should turn to short videos as an alternative entry point.
I somewhat agree with this but think itâs worth pointing out that a lot of âour positionsâ are not very complicated or controversial, itâs just that most people donât think about the topic. E.g. we just did a video celebrating the extinction of smallpox, and I donât expect that to cause many problems.
Some 80 K things like this might be the value of doing cheap tests or ABZ plans. Or even âmaybe do a little bit of thinking before deciding on your career.â Iâd be interested to talk to you all about this if/âwhen you think videos would be beneficial.
Agreed but maybe thereâs scope for spreading some of the core ideas of EA (a la Doing Good Better) as opposed to more specific career advice from 80K?
This reminds me of the Planet Money TikTok!
Q&A With Some Of The Folks Behind âPlanet Moneyâ On TikTok
NPRâs Planet Money Podcast Is Reaching Gen Z Through Chaotic TikTok Videos
Agreed! I think they are a good example of transitioning from a medium mostly serving older generations to a different medium that serves younger people.
Also, earlier I had the idea for a YouTube channel similar to many educational YouTube channels. The more zany, TikTok-style video content could complement it.
Interesting, what sort of content do your videos cover and how can I check them out?
Itâs honestly mostly âthings I currently think are coolâ which is probably not the best way to grow a channel but oh well. My most popular content is analysis of TikTok itself and cosmetics analysis/ârecommendations.
Iâm @benthamite on the app. Would love to connect if you join!