The trailer for Ada makes me think it falls in a media no mans land between extremely low-cost, but potentially high-virality creator content and high-cost, fully produced series that go out on major networks. Interested to hear how Should We are navigating the (to me) inorganic nature of their approach.
Sounds like Bequest was making a speculative bet on high-cost, fully produced – which I think is worthwhile. When I think about in-the-water ideas like environmentalism and social justice, my sense is they leveraged media by gently injecting their themes/ideas into independently engaging characters and stories (i.e. the kinds of things for-profit studios would want to produce independent of whether these ideas appeared in the plot).
The trailer for Ada makes me think it falls in a media no mans land between extremely low-cost, but potentially high-virality creator content and high-cost, fully produced series that go out on major networks. Interested to hear how Should We are navigating the (to me) inorganic nature of their approach.
Sounds like Bequest was making a speculative bet on high-cost, fully produced – which I think is worthwhile. When I think about in-the-water ideas like environmentalism and social justice, my sense is they leveraged media by gently injecting their themes/ideas into independently engaging characters and stories (i.e. the kinds of things for-profit studios would want to produce independent of whether these ideas appeared in the plot).