Last night, I quickly thumbed through the websites (and Ambitious Impact listings) of some smaller charities as I started thinking about my end of year giving plans.
I’d encourage smaller orgs to refer to something on their website dated within the past few months—an event, a dated blog post, etc. -- that the median website visitor will ~quickly see. This is particularly true if the website refers to more distant events, has older-dated blog posts, etc. Without some indicator of freshness, the visitor may be left uncertain whether the org is still meaningfully active and potentially worth funding. After all, the closure rate for small, new orgs is not low.
[Caveats: the thumbing was on mobile, while taking a bath, and at the end of a difficult day, so there could easily have been misses on my part]
Last night, I quickly thumbed through the websites (and Ambitious Impact listings) of some smaller charities as I started thinking about my end of year giving plans.
I’d encourage smaller orgs to refer to something on their website dated within the past few months—an event, a dated blog post, etc. -- that the median website visitor will ~quickly see. This is particularly true if the website refers to more distant events, has older-dated blog posts, etc. Without some indicator of freshness, the visitor may be left uncertain whether the org is still meaningfully active and potentially worth funding. After all, the closure rate for small, new orgs is not low.
[Caveats: the thumbing was on mobile, while taking a bath, and at the end of a difficult day, so there could easily have been misses on my part]