I did, and didn’t find a strong relationship. That was one of the reasons why I shifted away from the original hypothesis where discovery and brand awareness directly lead to donations. Now I think of them as more like the first steps in the pipeline, with the actual donation happening so much later that it’s hard to obtain any kind of reliable time series correlation other than what you’d get between two increasing things.
The web metrics don’t even correlate well with each other more than what you’d expect any two generally increasing things to: the Wikipedia views, Google Trends and the website unique visitors all seem to have minds of their own.
I did, and didn’t find a strong relationship. That was one of the reasons why I shifted away from the original hypothesis where discovery and brand awareness directly lead to donations. Now I think of them as more like the first steps in the pipeline, with the actual donation happening so much later that it’s hard to obtain any kind of reliable time series correlation other than what you’d get between two increasing things.
The web metrics don’t even correlate well with each other more than what you’d expect any two generally increasing things to: the Wikipedia views, Google Trends and the website unique visitors all seem to have minds of their own.