Our current estimate is that we’ll buy 50 stunners, but I’d take that number with a huge pinch of salt, as there are a number of factors that could influence how many stunners we ultimately need to buy (probably the most important one is that we want to focus on getting retailer commitments as our goal going forward (rather than a specific number of stunners), and it’s not super clear to us what the adoption curve will look like for retail commitments as we work with retailers outside of the UK).
We regularly evaluate our HSI program, and update our estimates if we think it’s appropriate. It could turn out we need fewer than 50, it could turn out that we need more. I guess a message I would like to emphasise is that we will use marginal funding in the most cost-effective way we can, whether or not the marginal funding goes towards a specific stunner, or towards more general corporate engagment work to reach commitments.
How much room for more funding do you have? Or, say, how many more stunners do you expect to be worth buying?
Good question Michael!
Our current estimate is that we’ll buy 50 stunners, but I’d take that number with a huge pinch of salt, as there are a number of factors that could influence how many stunners we ultimately need to buy (probably the most important one is that we want to focus on getting retailer commitments as our goal going forward (rather than a specific number of stunners), and it’s not super clear to us what the adoption curve will look like for retail commitments as we work with retailers outside of the UK).
We regularly evaluate our HSI program, and update our estimates if we think it’s appropriate. It could turn out we need fewer than 50, it could turn out that we need more. I guess a message I would like to emphasise is that we will use marginal funding in the most cost-effective way we can, whether or not the marginal funding goes towards a specific stunner, or towards more general corporate engagment work to reach commitments.