Thanks @Martin Underwood. Both of your challenges have been taken on board.
On the bottleneck question, Iām planning to use the next few weeks of ecosystem conversations to test this, starting with whether the audience is policy-adjacent rather than general public. The ordering you suggest (policy audiences, professional groups, adjacent orgs) is probably the right one to work through.
On the analogy doing too much work, agreed. Climate Outreach is useful as a functional model (values segmentation, trusted messengers, long-term framing infrastructure) but the audience, governance, and legitimacy questions are hopefully different enough. Will treat it as a starting point for questions and further research.
Good prompt on finding 10 people to send it to directly. Will do that before making any more concrete plans.
Thanks @Martin Underwood. Both of your challenges have been taken on board.
On the bottleneck question, Iām planning to use the next few weeks of ecosystem conversations to test this, starting with whether the audience is policy-adjacent rather than general public. The ordering you suggest (policy audiences, professional groups, adjacent orgs) is probably the right one to work through.
On the analogy doing too much work, agreed. Climate Outreach is useful as a functional model (values segmentation, trusted messengers, long-term framing infrastructure) but the audience, governance, and legitimacy questions are hopefully different enough. Will treat it as a starting point for questions and further research.
Good prompt on finding 10 people to send it to directly. Will do that before making any more concrete plans.