Executive summary: The EA university group at Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya has successfully grown to over 75 members by using headhunting and pitching to aligned student clubs as their primary outreach strategies.
Key points:
Headhunting, which involves current members inviting friends and connections to apply for introductory fellowships, has been the most effective outreach method for EA JKUAT.
Headhunting leads to less resistance to EA ideas, as pitches come from trusted friends, and fosters a strong sense of community and belonging in the group.
Member retention is higher when new members are brought in through personal connections.
Pitching EA to student clubs with overlapping values and inviting their members to EA socials has also proven to be a successful outreach strategy.
These two outreach tactics, along with feedback from the Organizer Support Program (OSP) mentor, have led to significant growth in EA JKUAT’s membership.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, andcontact us if you have feedback.
Executive summary: The EA university group at Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya has successfully grown to over 75 members by using headhunting and pitching to aligned student clubs as their primary outreach strategies.
Key points:
Headhunting, which involves current members inviting friends and connections to apply for introductory fellowships, has been the most effective outreach method for EA JKUAT.
Headhunting leads to less resistance to EA ideas, as pitches come from trusted friends, and fosters a strong sense of community and belonging in the group.
Member retention is higher when new members are brought in through personal connections.
Pitching EA to student clubs with overlapping values and inviting their members to EA socials has also proven to be a successful outreach strategy.
These two outreach tactics, along with feedback from the Organizer Support Program (OSP) mentor, have led to significant growth in EA JKUAT’s membership.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.