These also typically perform worse than a host read-out. And also I don’t think they yet have user-level sophisticated targeting so they can’t put on frequency caps for individuals.
Google has frequency caps for YouTube Ads (e.g. pre-roll) but creators can’t customise their own sponsored ads reads by geography/individuals (also that’d be a LOT of potential ad reads as they’d need their own inventory etc).
apologies, i mixed threads and thought your comment was about youtube ads, not podcasts, in part because podcast ad insertions frequently are host read outs
newer fancier systems insert the ad at download time so it can be updated, but I don’t believe targeted.
Good point! This is only for podcasts, not YouTube, right?
yes for embedded ads but youtube itself inserts ads that I assume are quite well targeted
YouTube does, but I don’t think this campaign is using them? The EA plugs I’ve seen on YouTube have all been the sponsor directly.
Totally possible. I have red so I don’t see YT ads and I haven’t run into embedded ads in this campaign either.
These also typically perform worse than a host read-out. And also I don’t think they yet have user-level sophisticated targeting so they can’t put on frequency caps for individuals.
I’m surprised Google hasn’t managed that
Podcast advertising isn’t a Google product.
Google has frequency caps for YouTube Ads (e.g. pre-roll) but creators can’t customise their own sponsored ads reads by geography/individuals (also that’d be a LOT of potential ad reads as they’d need their own inventory etc).
apologies, i mixed threads and thought your comment was about youtube ads, not podcasts, in part because podcast ad insertions frequently are host read outs
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