Hi Tae, thank you so much for writing this post! I’m coordinating WWOTF ads and this is really helpful feedback to get. We’ve thought a lot about the trade-off between reaching potentially interested audiences while not oversaturating those audiences in a way that’s off-putting, and have taken many steps to avoid doing so (most importantly, by not narrowing our target audience so greatly that the same people get bombarded). Ensuring we don’t oversaturate audiences is a key priority.
If it’s alright, I’d love to hear more details about exactly which ads your friend encountered — I’ll contact you via DM. If other people have other relevant experiences that they want to share, please email me at abie@forethought.org — it’s very helpful and very actionable to get feedback right now, since we can adapt and iterate ads in real-time.
Sure! Thank you very much for your, ahem, forethought about this complicated task. Please pardon the naive post about a topic that you all have worked hard on already :)
Is it possible that the only people experiencing oversaturation are people who are mostly inevitably already so into the topic that there’s no way it’ll damage their relationship with EA, in which case it’s fine?
Hi Tae, thank you so much for writing this post! I’m coordinating WWOTF ads and this is really helpful feedback to get. We’ve thought a lot about the trade-off between reaching potentially interested audiences while not oversaturating those audiences in a way that’s off-putting, and have taken many steps to avoid doing so (most importantly, by not narrowing our target audience so greatly that the same people get bombarded). Ensuring we don’t oversaturate audiences is a key priority.
If it’s alright, I’d love to hear more details about exactly which ads your friend encountered — I’ll contact you via DM. If other people have other relevant experiences that they want to share, please email me at abie@forethought.org — it’s very helpful and very actionable to get feedback right now, since we can adapt and iterate ads in real-time.
Sure! Thank you very much for your, ahem, forethought about this complicated task. Please pardon the naive post about a topic that you all have worked hard on already :)
Tae so I guess now you can tell your friend that you’ve Called off the EAs :P
Yes, I am pretty amused about this
Is it possible that the only people experiencing oversaturation are people who are mostly inevitably already so into the topic that there’s no way it’ll damage their relationship with EA, in which case it’s fine?