One successful model of starting an EA group (which I have personal experience with, using this to start EA at Georgia Tech) is essentially:
Heavily publicize an introductory fellowship (including an intro EA talk). For example, at least at American universities, this could involve: posting about it on department mailing lists, Reddit, group chats, and Facebook groups; and also tabling, putting up posters, and pitching it to relevant classes.
Organize and facilitate the introductory fellowship.
Publicity may be hard, however, if you don’t have connections to Japanese students and wouldn’t know where to publicize it. One option may be to put up posters and pay for targeted online ads (or outsource that work to someone else).
Has anyone signed up to your intro fellowship after seeing it on Reddit? I am skeptical about marketing an intro fellowship via Reddit but would love to get your thoughts on it.
This is great advice, thank you! Targeted advertisement is something that I hadn’t thought of and seems potentially promising. I just found some other posts (here and here) that relates to this if other people are also thinking about this.
One successful model of starting an EA group (which I have personal experience with, using this to start EA at Georgia Tech) is essentially:
Heavily publicize an introductory fellowship (including an intro EA talk). For example, at least at American universities, this could involve: posting about it on department mailing lists, Reddit, group chats, and Facebook groups; and also tabling, putting up posters, and pitching it to relevant classes.
Organize and facilitate the introductory fellowship.
Publicity may be hard, however, if you don’t have connections to Japanese students and wouldn’t know where to publicize it. One option may be to put up posters and pay for targeted online ads (or outsource that work to someone else).
Has anyone signed up to your intro fellowship after seeing it on Reddit? I am skeptical about marketing an intro fellowship via Reddit but would love to get your thoughts on it.
I think like two people. Wouldn’t count on it as the core of your marketing strategy.
This is great advice, thank you! Targeted advertisement is something that I hadn’t thought of and seems potentially promising. I just found some other posts (here and here) that relates to this if other people are also thinking about this.