I love Momentum—to me, it’s like a kind of cosmic pigouvian tax (“someone has to pay when Trump tweets, and this time it’s gonna be me”); it still demands some kind of committment, though. Ribon is completely different, it’s not an app that only altruistic people use; actually, that’s why I didn’t really like it at first, because it didn’t ask people to give anything or to be effective… but then, perhaps that’s why it scales well—particularly in societies without an altruistic culture. It’s a low-hanging fruit: we already see lots of ads on the internet, for free, and usually (most) don’t read but the headlines of news like “Shelly-Ann breaks a new record”… so why not game it all a little bit (you have points, can gain “badges”, compete with your friends...) and make companies pay for your attention (ads) in donations?
I love Momentum—to me, it’s like a kind of cosmic pigouvian tax (“someone has to pay when Trump tweets, and this time it’s gonna be me”); it still demands some kind of committment, though. Ribon is completely different, it’s not an app that only altruistic people use; actually, that’s why I didn’t really like it at first, because it didn’t ask people to give anything or to be effective… but then, perhaps that’s why it scales well—particularly in societies without an altruistic culture. It’s a low-hanging fruit: we already see lots of ads on the internet, for free, and usually (most) don’t read but the headlines of news like “Shelly-Ann breaks a new record”… so why not game it all a little bit (you have points, can gain “badges”, compete with your friends...) and make companies pay for your attention (ads) in donations?