Should have mentioned this in my earlier comment as well, but 80,000 Hours has advertised on the Tim Ferriss Show, which is immensely popular. Trying to get Will on as a guest there would be huge.
Failing in that (or in addition to it?), we might think about trying to get mentions in large online newsletters (e.g., Tim’s Five Bullet Friday, James Clear’s 3-2-1, Mark Manson’s Motherf*ck Monthly, ensure Ryan Holiday gets a copy that he might be willing to mention on his monthly reading list, etc.)
Should have mentioned this in my earlier comment as well, but 80,000 Hours has advertised on the Tim Ferriss Show, which is immensely popular. Trying to get Will on as a guest there would be huge.
Failing in that (or in addition to it?), we might think about trying to get mentions in large online newsletters (e.g., Tim’s Five Bullet Friday, James Clear’s 3-2-1, Mark Manson’s Motherf*ck Monthly, ensure Ryan Holiday gets a copy that he might be willing to mention on his monthly reading list, etc.)
I very much like the idea of targeting the “self-improvement” crowd, especially the more sensible authors such as Mark Manson or James Clear :)